Branding by banding
More impact. Less packaging.
Stand out on the shelf without adding more packaging.
Branding by banding helps you create eye-catching packaging, strengthen brand communication, and reduce material usage in a single solution.
Ready to start banding?
How does branding by banding work?
Branding by banding involves wrapping printed banding material around a product or package and sealing it with a banding machine.
The material acts like a band around your product, combining branding and labeling in one solution.
The result? Packaging that looks great, communicates more, and uses less material.
Why choose branding by banding
Combine branding and labeling
Print real-time data onto the band during banding.
Simplify recycling
Bands can be easily removed and placed in the correct recycling stream.
Eliminate adhesives
Use banding as an alternative to adhesive labels, stickers, or liner waste.
Minimal by design
Achieve strong shelf presence while using significantly less packaging material.
Flexible for promotions and seasonal campaigns
Need to launch a seasonal promotion, limited edition, or retailer-specific campaign?
Simply change the design, and you are ready.
No packaging redesigns. No big adjustments.
Branding by banding offers a flexible branding solution that adapts to your marketing needs.
More product visibility. More shelf impact.
Consumers buy with their eyes.
Because banding covers only a small portion of the product or package, the product remains clearly visible while the brand message stays front and center.
With branding by banding, the product remains the hero and banding tells the story.
Combine branding and labeling
Branding by banding can communicate far more than just a logo.
Print variable data directly onto the band:
- Product information
- Ingredients
- Barcodes / QR codes
- Batch numbers / Expiration dates
- Retailer-specific information
Everything your customers need, delivered through a single packaging component
Better for your brand. Better for the planet.
Strong branding and sustainability can go hand in hand.
With branding by banding, you can:
- Use FSC-certified materials
- Eliminate adhesives
- Support mono-material packaging designs
- Operate linerless with zero application waste
Reduce packaging material while maintaining maximum visual impact.
Double the communication space
One unique advantage of branding by banding is the ability to print on both sides of the banding material.
The outside can capture attention on the shelf, while the inside provides additional space for unique ideas like product/brand stories, QR code experiences, or other valuable content.
Banding offers more than just branding. It creates opportunities to deliver a richer customer experience and communicate more with less packaging.
Suitable for many packaging applications
Branding by banding is used across a wide range of industries, including:
The flexibility of banding makes it suitable for products of many shapes and sizes.
Frequently asked questions
What is branding by banding?
Branding by banding uses printed paper or film banding material to communicate branding, product information, and promotional messaging directly on the packaging.
Can banding replace labels?
In many applications, yes. Printed banding material can replace adhesive labels and display branding, product information, barcodes, and QR codes while also securing the product.
Can banding replace cardboard sleeve packaging?
Yes. Banding can replace cardboard sleeve packaging while still providing unique branding opportunities and sustainability benefits.
Can I print variable data on a band?
Yes. QR codes, batch numbers, expiration dates, barcodes and other variable information can be printed directly onto the band.
Can bands be printed on both sides?
Yes. Branding by banding allows printing on both the inside and outside of the band, creating additional communication opportunities.
Which products can be branded with banding?
Banding is suitable for a wide range of products, including meat and fish, fruit and vegetables, textiles, and commercial laundry.