Packaging made for transport

At EFFE Soep, fresh and flavourful soup isn’t just a product, it’s a craft. Each batch is carefully prepared and packaged in convenient, portioned pouches, ready to be delivered to businesses across the country. But great taste is only part of the story. Behind the scenes, the team is on a constant mission to do things smarter. Whether it’s streamlining production or rethinking packaging, they’re always looking for ways to improve, without ever compromising on efficiency.

As demand grew, so did the complexity of how they delivered their products. One challenge stood out: how to efficiently bundle multiple soup pouches for transport. The first solution they tried quickly fell short. It was impractical and didn’t reflect the core values EFFE Soep stands for. What they needed was more than just a functional fix. They were looking for a smarter packaging method that was sustainable, flexible, and aligned with the modern look of their brand.

When “good enough” wasn’t good enough

Before making the switch to banding, EFFE Soep used shrinkwrap to bundle their soup pouches. At first, it seemed like a logical choice, but in practice, it quickly revealed its flaws. The shrink-wrapping process consumed lots of energy. Because of this, packaging activities had to be tightly scheduled. On most days, the machine stayed off, and was only used during packaging sessions. This rigid system limited flexibility on the work floor and created unnecessary bottlenecks in production.

Shrink film also proved to be a poor fit for a company striving to minimize waste. It involved large amounts of single-use plastic which was at odds with EFFE Soep’s values. Worse yet, the customer experience took a hit because the shrinkkwrap made it difficult to open to the packaging, made it awkward to handle, and added unnecessary hassle for recipients.

What started as a practical solution quickly became a problem. EFFE Soep needed something better. They needed a method of packaging that could reduce material use, consume less energy, and make life easier at both ends of the supply chain.

A smarter way to bundle

The breakthrough came with the adoption of banding. Using just a strip of film banding material, the soup pouches could be effectively held together. Gone were the shrink film and boxes. In their place, a clean, simple band that kept bundles secure without excess material, energy use, or complexity.

Partnering with Bandall made perfect sense. Their system offered the freedom to test and adapt, ideal for a company that likes to innovate. It supported a wide range of bundle sizes, met strict sustainability standards, and delivered the reliability needed for safe, stable transport.

Today, the banding process is done with a Stand Alone banding machine and is focused purely on transport. But to everyone’s surprise, banding brought more than just logistical benefits. The film bands didn’t just hold things together, it gave the product an appealing, almost playful presentation. It looked smart, felt practical, and resonated with customers in ways no one had expected.

More than just bundling: practical, playful, and memorable

What began as a simple, practical solution to hold soup pouches together during transport quickly revealed unexpected benefits. While the band fulfilled its primary purpose, keeping bundles secure and intact during transit, it also introduced a whole new layer of value in the form of visual appeal and user-friendly handling.

Thanks to the snug fit and precise positioning of the band, the bundles became easy to grab and carry, almost like a little shopping bag. As one team member enthusiastically noted:

“You can just pick it up easily. It’s like turning the bundle into a little bag.”

That playful quality didn’t go unnoticed. Customers responded positively, not just to the convenience, but also to the unexpected charm. The new look stood out. It felt different, fun, and practical.

“We’ve received some really fun feedback. People find it quirky and eye-catching.”

And the innovation hasn’t stopped there. The team at EFFE Soep continues to experiment with the possibilities of the banding machine, regularly testing different product types to uncover new uses:

“Every now and then we try something new in the banding machine, just to see what other possibilities are out there.”

What started as a transport fix has evolved into a distinctive form of packaging, practical, cost-efficient, and delightfully unexpected. It has become a clever visual signature for EFFE Soep, helping them stand out in a crowded market while staying true to their brand.

Sustainable thinking in action

At EFFE Soep, sustainability isn’t a marketing slogan, it’s a guiding principle that informs every step of the production, distribution, and packaging process. Their collaboration with Bandall is a natural extension of this vision, reflecting their belief that sustainability and efficiency should go hand in hand.

By switching to banding as a bundling method, EFFE Soep has drastically reduced the amount of packaging material used—without compromising on functionality or customer experience. In fact, this streamlined solution has improved both: it protects the product, simplifies transport, and adds visual appeal, all while reducing environmental impact.

Even more, Bandall’s technology doesn’t lock the company into a rigid workflow. It supports ongoing experimentation, offering the flexibility to test, adapt, and refine perfect for a team that values continuous improvement and innovation.

In the end, the partnership represents what EFFE Soep stands for: clever solutions with a conscience, practical, playful, and built for the future.