AGF-Holland creates a natural fruit packaging concept with banding

AGF-Holland developed Johannes as a complete packaging concept for fruit retailers looking for a natural and distinctive presentation.

The concept combines lightweight cardboard punnets and trays with a printed Kraft paper band. Together, they protect the fruit, create a recognisable brand identity and provide space for product information without adding a separate adhesive label.

Designed for both soft and hard fruit, Johannes gives AGF-Holland a flexible packaging solution that keeps the product visible while reinforcing its natural character.

Natural packaging with a recognisable look

The cardboard tray forms the basis of the Johannes concept, while the printed band gives every pack a consistent and distinctive appearance.

The Kraft paper finish supports the natural look of the packaging and provides a clear area for branding and product communication. Because the band covers only a small part of the pack, shoppers can still see the colour, freshness and quality of the fruit inside.

This creates a packaging design that attracts attention without hiding the product.

One band for branding and securing

The band does more than carry the Johannes design.

Applied around the tray, it helps keep the fruit securely in place and reduces the risk of products shifting during handling and transport.

The banding machine can also accommodate small variations in fruit size and pack height. This allows the band to be applied consistently without placing unnecessary pressure on the contents.

That flexibility is particularly valuable for fresh produce, where natural variation is part of the product.

Product information printed during packaging

Variable information can be printed directly onto the band as it is applied.

This makes it possible to add details such as:

• Product name
• Variety
• Weight
• Barcode
• Batch information
• Country of origin
• Retailer-specific information

By combining branding and product information on the same band, AGF-Holland can reduce the need for additional labels and respond more easily to changing products, customers and orders.

Flexible across different fruit formats

The Johannes range is available in several tray and punnet sizes for both lighter and heavier products.

Because the banding process can handle small differences in shape and height, the same packaging principle can be used across a wide range of fruits.

This gives AGF-Holland the flexibility to package different products while maintaining one clear and recognisable brand identity.

Designed for retail

The Johannes concept was developed with retailers and supermarket chains in mind.

It combines:

• A natural cardboard presentation
• Clearly visible fresh produce
• Recognisable branding
• Secure product positioning
• Variable information printed on demand
• Fewer separate packaging components
• Flexibility across different fruits and pack sizes

According to AGF-Holland, strong early interest from customers showed that the concept matched the growing demand for more natural-looking fruit packaging.

A complete packaging concept for fresh produce

Johannes shows how banding can bring several packaging functions together.

The cardboard tray supports and protects the fruit, while the printed band secures the pack, carries the brand and communicates product information.

For AGF-Holland, this creates a flexible packaging concept that is easy to recognise, adaptable across different produce formats and designed to keep the fruit at the centre of attention.