Leading with purpose in every layer

Since 1972, Berdal has grown from a Dutch family business into a European leader in sustainable plastic and rubber solutions. With a brand portfolio that includes Gripline, Pandser, Konvox, and FENTO, they serve professionals and consumers with high-quality, innovative products. Beyond product excellence, Berdal prioritizes packaging that combines shelf appeal with practical functionality.

In recent years, Berdal made a transformative decision: to root sustainability into the very core of its operations. To do this, Berdal needed to analyze every point of its value chain and see where improvements could be made.

One area that stood out for improvement was the packaging of their EPDM products. To align this with their sustainability goals, Berdal started searching for a smarter solution…

When sustainability meets complexity

Previously, Berdal received EPDM rolls from suppliers neatly wrapped in plastic with an adhesive label on the outside. It was practical but not sustainable. However, sustainability wasn’t the only concern Berdal had. From a logistical and supply chain perspective, the Dutch company also wanted more control over the packaging of the EPDM products. They were seeking flexibility in when and how these products were packaged, branded, and labeled.

After careful consideration, Berdal made a strategic decision: they would take full ownership of the packaging process for their EPDM products. However in order to do that they had to organize two things:

1. The supplier would only supply the rolls with a small piece of tape to ensure the rolls do not unravel.
2. Find a new packaging solution for their EPDM products.

But packaging these products come with its own challenges. They’re round and can vary slightly in diameter from roll to roll. Any rigid solution with fixed dimensions were immediately off the table. What Berdal needed was a unique solution that could adapt to product variations, minimize material usage, and still deliver on both branding and labeling. It was then that Berdal wanted to try out banding. A solution that they had seen worked well on round objects and that would not stick to the product itself when applied.

From test phase to full rollout

When Berdal began exploring banding as a new packaging solution, they turned to Bandall. Drawn by Bandall’s reputation for unique banding solutions, Berdal was eager to see how this technology could address their unique packaging challenges.

From the beginning Berdal’s objectives for their packaging were clear:

• Ensure the branding stood out and looked professional.
• Reserve space on the band for printing unique data.
• The packaging needed to seamlessly fit around the product, despite variations from one roll to another, and not be displaced during transport, etc.
• Create more flexibility in the increasing demand towards private labeling solutions.

The third objective quickly emerged as the most complex. Even subtle differences in product diameter posed a significant hurdle. If the band was too short, it wouldn’t fit; too long, and it would be too loose. Striking the perfect balance in band length became the focal point of the project.

What followed was a meticulous trial period. Across numerous testing cycles, Bandall and Berdal collaborated closely—tweaking band dimensions, adjusting machine settings, and refining band placement on the product. Each test revealed new insights, moving them closer to a flawless fit.

Eventually, after extensive fine-tuning, the ideal band length was found. The result was a secure, visually appealing band that could handle product variation without compromising branding or stability.

With the technical details perfected, integrating the Bandall machine into Berdal’s production line was smooth and efficient. The thoughtful approach to testing paid off, allowing for a seamless transition from pilot to full-scale implementation.

Flexibility, functionality, and forward thinking

With Bandall’s innovative solution, Berdal achieved more than just a packaging upgrade. They unlocked a strategic advantage.

Today, Berdal enjoys full packaging autonomy, with the ability to adapt seamlessly to shifts in production schedules and market demands. The banding system not only accommodates product variances with ease but also strengthens brand presentation and significantly cuts down on material waste.

The switch to banding goes beyond just efficiency. It’s a powerful expression of Berdal’s values. Every EPDM roll shipped now visibly reflects the company’s commitment to sustainability, embedding environmental responsibility directly into the product’s identity.