Branding by banding
More impact. Less packaging.
Looking for a distinctive way to make your products stand out?
Use printed banding material to add unique branding to your product or packaging.
All while keeping the product itself clearly visible.
Ready to start banding?
360° to tell your story
Why limit your message to one side? A printed band wraps around your product, giving you space to showcase your brand, share product information, and connect with customers from every angle.
Let your product do the talking
Your product is your best advertisement. Unlike full sleeves or wraps, a narrow band leaves more of it on display.
Give shoppers a clear view of what they're buying while making your brand impossible to miss.
Make a big impression. Not a big footprint.
Great branding doesn't have to mean more packaging. Replace full sleeves or wraps with a printed band and use less material while keeping your branding front and center.
More product visibility. More shelf impact.
Eye-catching branding does not always need to hide what is inside.
Because banding material covers a small section of the packaging, your product remains the main focus while the material provides enough space to communicate your branding.
Looks good. Show more.
Why separate branding from labeling? Combine your logo, brand message, ingredients, and nutritional details on one printed band.
With SmartBand™, you can even add product-specific data, such as weight, price, and expiry dates, during banding.
Your Brand. Your Band. Your Way.
Bold colours, striking designs, or a natural kraft look. Choose printable paper or film banding material to create packaging that reflects your brand and fits your product.
Different products. Endless possibilities.
From ready meals and fresh produce to confectionery and textiles, branding by banding brings your products and your brand together. Discover how businesses across industries use banding to make their packaging stand out.
Frequently asked questions
Can banding replace labels?
In many applications, yes. Printed banding material can replace adhesive labels and display branding, product information, barcodes, and QR codes while also securing the product.
Can banding replace cardboard sleeve packaging?
Yes. Banding can replace cardboard sleeve packaging while still providing unique branding opportunities and sustainability benefits.
Can I print variable data on a band?
Yes. QR codes, batch numbers, expiration dates, barcodes and other variable information can be printed directly onto the band.
Can bands be printed on both sides?
Yes. Branding by banding allows printing on both the inside and outside of the band, creating additional communication opportunities.