Branding by banding
More impact. Less packaging.
Looking for a distinctive way to make your products stand out?
With banding, you use pre-printed banding material to add unique branding and labeling to your product or packaging.
All while keeping the product itself clearly visible.
Ready to start banding?
More than a way to hold products together
Printed banding material allows you to combine branding with fixed product information in one design.
From your logo and product messaging to ingredients, nutritional information, and preparation instructions, the band can be designed around what you want to communicate.
Why choose branding by banding
Keep your products visible
Banding material covers a small section of the packaging
An adheisve free solution
Use banding as an alternative to adhesive labels, stickers, or liner waste.
Minimal by design
Achieve strong shelf presence while using significantly less packaging material.
360 degrees to tell your story
More space for what makes your brand different.
A band travels around the product.
That gives you a continuous surface for branding and communication, allowing you to add all the information you want while not taking up too much room on the packaging.
More product visibility. More shelf impact.
Eye-catching branding does not always need to hide what is inside.
Because banding material covers a small section of the packaging, your product remains the main focus while the material provides enough space to communicate your branding.
With branding by banding, your product remains the hero, and banding tells your story.
Combine branding and real-time printing
Branding by banding can communicate more than just logos and fixed information.
With configured banding machines, you can print variable data directly onto the banding material during application:
- Weight and price
- Changing barcodes / QR codes
- Expiration dates
Better for your brand. Better for the planet.
Strong branding and sustainability can go hand in hand.
With branding by banding, you can:
- Use FSC-certified materials
- Eliminate adhesives
- Support mono-material packaging designs
- Operate linerless with zero application waste
Reduce packaging material while maintaining maximum visual impact.
Flexible for promotions and seasonal campaigns
Need to launch a seasonal promotion, limited edition, or retailer-specific campaign?
Simply change the design, and you are ready.
No packaging redesigns. No big adjustments.
Branding by banding offers a flexible branding solution that adapts to your marketing needs.
Suitable for many packaging applications
Branding by banding is used across a wide range of industries, including:
The flexibility of banding makes it suitable for products of many shapes and sizes.
Frequently asked questions
What is branding by banding?
Branding by banding uses printed paper or film banding material to communicate branding, product information, and promotional messaging directly on the packaging.
Can banding replace labels?
In many applications, yes. Printed banding material can replace adhesive labels and display branding, product information, barcodes, and QR codes while also securing the product.
Can banding replace cardboard sleeve packaging?
Yes. Banding can replace cardboard sleeve packaging while still providing unique branding opportunities and sustainability benefits.
Can I print variable data on a band?
Yes. QR codes, batch numbers, expiration dates, barcodes and other variable information can be printed directly onto the band.
Can bands be printed on both sides?
Yes. Branding by banding allows printing on both the inside and outside of the band, creating additional communication opportunities.
Which products can be branded with banding?
Banding is suitable for a wide range of products, including meat and fish, fruit and vegetables, textiles, and commercial laundry.
Our banding machines
Whatever your packaging challenge may be, Bandall has the solution. From our Stand-Alone machines to fully Automated Banding Machines that match your needs and production speed.
Stand Alone
20 units per minute
Automatic
Modular
